Brand strategist with experience across B2B and B2C — bridging strategy, digital, and on-ground marketing to create brands that actually work.
Most brands focus on channels—ads, websites, campaigns. I focus on clarity first: positioning, messaging, and how everything connects.
Defining positioning and differentiation across B2B and B2C markets—ensuring brands remain consistent and memorable.
Designing digital journeys that don’t just look good—but convert, educate, and build long-term trust with your audience.
Extending strategy into the real world through BTL activations, events, and offline experiences that create lasting impact.
experienced with innovative teams at
Managed W Taipei’s social media and executed KOL and press events, bridging digital content with real-world experiences. Played a role in shaping the hotel’s image as a modern, fashion-led luxury lifestyle brand.
Delivered the “All-New CLA” media launch event in Taipei, crafting an experience tailored to younger audiences. The campaign reinforced a shift toward a more vibrant and energetic brand image for Mercedes-Benz in the local market.
Contributed to the planning and execution of the Ford Focus public test drive event, designed to highlight Co-Pilot safety technology. By combining KOL engagement with a structured driving experience at the Taipei DMV, the initiative strengthened Ford’s positioning around "Safety & Innovation".
Contributed to QNAP’s go-to-market strategy in Australia and New Zealand, bridging B2C campaigns with B2B engagement across enterprise clients and channel partners. The approach focused on creating alignment across diverse audiences while building a stronger regional brand presence.
Delivered a Roaccutane project within a global pharmaceutical setting, engaging hospitals and clinicians to improve knowledge and reinforce safety standards. The work highlighted the importance of clear, compliant communication in building trust within healthcare ecosystems.
Oversaw marketing for iPE Exhaust, taking ownership of social media, website, and U.S. market development. Focused on building a consistent brand presence and scaling visibility within the global high-performance automotive segment.